Free 15-minute copy audit
Send us one page. We tell you the three edits that matter most.
Book the auditWe write a description pattern that suits your category, then write every product in it. Ten products from $350, 25 for $850, 50 for $1,600. The unit price is on the page.
From $350
The problem
A hundred products that all read the same. The description is the supplier's spec sheet, the same words your competitor uses for the identical item, and there is no reason for a shopper to buy from you.
The outcome
A catalogue with a consistent structure and a distinct voice. Every product leads with what the buyer cares about, answers the likely worry, and ends with the specs.
We start by building one description pattern for your category: what to lead with, what to cut, where the specs go. You approve it on two sample products. Then we write every product in it, in batches of 10, 25 or 50. Each product gets a short and a long version. The batch price makes the unit cost obvious.
Insulated bottle, product page
Specimen: illustrative rewrite
Before (deleted text)
Bottle. 750ml. 18/8 stainless steel. Double wall vacuum insulated. BPA free. Leakproof lid. Colour: matte black. Weight 380g.
After (inserted text)
A 750 ml steel bottle that keeps cold drinks cold through the afternoon and hot ones hot through the second meeting. The lid stays shut in a bag. The steel adds no taste. 380 g, matte black.
We write two sample products and the pattern behind them. You approve.
We write the rest in that pattern, flagging oddballs.
You send one set of notes for the whole batch. We apply it everywhere.
Packages
Ten, 25 or 50 products. The more you write at once, the lower the price per product.
Ten products described in one consistent pattern and a voice that sounds like you.
$350
Most chosen
Twenty-five products, written in batches with the pattern agreed up front.
$850
Fifty products for a full catalogue rewrite, at $32 each.
$1,600
Need something bespoke? Book a call. All packages and prices
The terms
Two revision rounds on every one-off package, one per piece on monthly plans. Free cancellation before work starts. See the Refund Policy.
Questions
Product names, specs, photos or links, and the buyer you are writing for. A spreadsheet is ideal.
We write the copy and deliver it as a spreadsheet. Importing it is a copy-and-paste or a CSV upload on any platform.
You get a short version (one or two sentences, for cards) and a long version (a short paragraph and a spec list) for each product.
Yes, and it is usually faster. Send the current text and we rewrite it in the new pattern.
We flag them. The 50-product package allows up to three category patterns.
Want this done to your words?