Process
Four steps, from brief to final copy.
You always know what happens next, who owes what, and when. This page is the whole process, including what a revision round is and what we need from you.
On this page
Process
The four steps
-
Brief
You order a package and fill in a short brief. We email you within one business day to book a kickoff call. At the call we ask what the copy must do, who reads it and what you have already written.
- You do
- Send your brief, links and examples.
- We do
- Ask the questions, confirm scope in writing.
-
Draft
We write. The first-draft clock starts at kickoff, and the date is on your package. We send the draft as a Google Doc, with notes on any choices we want you to look at.
- You do
- Wait. Answer a question if we send one.
- We do
- Write, edit and cut before you see it.
-
Revise
You send one consolidated set of notes. We revise. Two rounds are included on every one-off package, and one per piece on monthly plans. A third round is $150.
- You do
- Send one set of notes per round.
- We do
- Revise and send the next version.
-
Deliver
When you approve, we deliver final copy in the format agreed: Google Doc, Word file, spreadsheet or PDF. Final copy is yours to use once the order is paid.
- You do
- Approve and publish.
- We do
- Send final files and close the project.
Turnaround
Business days to first draft, by package
Days run from your kickoff call, not from the date you order. Weekends and US holidays do not count.
| Service | Package | Business days | Revision rounds | Billing |
|---|---|---|---|---|
| Website Copywriting | Single page | 7 | 2 | One-off |
| Website Copywriting | Five-page site | 15 | 2 | One-off |
| Website Copywriting | Ten-page site | 25 | 2 | One-off |
| Landing & Sales Page Copywriting | Landing page | 5 | 2 | One-off |
| Landing & Sales Page Copywriting | Long-form sales page | 10 | 2 | One-off |
| Landing & Sales Page Copywriting | Launch bundle: sales page + 3 emails | 14 | 2 | One-off |
| Product Descriptions & E-commerce Copy | 10 products | 5 | 2 | One-off |
| Product Descriptions & E-commerce Copy | 25 products | 7 | 2 | One-off |
| Product Descriptions & E-commerce Copy | 50 products | 12 | 2 | One-off |
| SEO Articles & Blog Writing | Single article (up to 1,500 words) | 5 | 2 | One-off |
| SEO Articles & Blog Writing | Content plan (4 articles per month) | Per issue, agreed monthly | 1 per piece | Monthly |
| SEO Articles & Blog Writing | Growth plan (8 articles per month) | Per issue, agreed monthly | 1 per piece | Monthly |
| Email & Newsletter Copywriting | Welcome sequence (5 emails) | 7 | 2 | One-off |
| Email & Newsletter Copywriting | Launch sequence (8 emails) | 10 | 2 | One-off |
| Email & Newsletter Copywriting | Newsletter retainer (4 per month) | Per issue, agreed monthly | 1 per piece | Monthly |
| Case Studies & Long-Form Content | Case study | 10 | 2 | One-off |
| Case Studies & Long-Form Content | Three case studies | 20 | 2 | One-off |
| Case Studies & Long-Form Content | Whitepaper or ebook (up to 5,000 words) | 20 | 2 | One-off |
| Brand Messaging & Voice | Messaging framework | 10 | 2 | One-off |
| Brand Messaging & Voice | Messaging framework + voice guide | 15 | 2 | One-off |
| Ad & Social Media Copy | Campaign set (1 campaign, 3 platforms) | 5 | 2 | One-off |
| Ad & Social Media Copy | Social retainer (12 posts per month) | Per issue, agreed monthly | 1 per piece | Monthly |
| Ad & Social Media Copy | Ads + social retainer | Per issue, agreed monthly | 1 per piece | Monthly |
Priority start ($250) puts your kickoff within 2 business days of your order. It does not shorten the days above.
Revision policy
How a revision round works
- One round is one consolidated set of notes on the whole piece, sent in one go. It can be as long as you like.
- Send notes by email or as comments in the document. Tell us what is wrong and, if you can, what you want instead. We will handle the how.
- We return each revision within 3 business days.
- A change of brief is not a revision. If the job itself changes, we will tell you before we start and quote it in writing.
- A third round is $150. Add it to your cart any time.
Checklist
What we need from you
Before kickoff
- A filled-in brief
- Links to your current site, pages or emails
- Your logo, brand colours and any style guide, if you have them
- Examples of copy you like and copy you do not
- Facts and figures you want used, with sources
During review
- One decision-maker who signs off
- One set of notes per round
- Answers to our questions within 2 business days, so the schedule holds
- Real proof, such as testimonials and numbers, supplied by you
We will not invent testimonials, results or quotes. If a page needs proof, we will tell you what it is and ask you for it.
Rhythm
A typical project week
Monday
kickoff call
Tuesday to Thursday
we write
Friday
first draft sent
Next week
your notes, our revision
Your package shows the exact number of business days. This is only the rhythm.
Questions
Process questions
How long until I hear from you after I order?
Within one business day. We email to book your kickoff call.
What if I am not ready to start?
Order when you are ready. If you have ordered and need more time, tell us before your kickoff call and we will move it at no charge.
Can I talk to the writer?
Yes. The kickoff call is with the person writing your copy.
What format do I get?
Google Doc and a Word file for most work, a spreadsheet for product descriptions and ad sets, and a PDF plus Google Doc for brand documents.
Do you publish for me?
No. We write and deliver. Publishing, scheduling and design stay with you or your team.
What if I do not like the first draft?
Tell us what is wrong in your first round of notes. That is what the two included rounds are for. If it is not working after the included rounds, see the Refund Policy, or add a third round for $150.
Ready to start? Pick a package.