Free 15-minute copy audit
Send us one page. We tell you the three edits that matter most.
Book the auditWe interview, then write: a customer story from $1,400, three for $3,800, or a whitepaper or ebook up to 5,000 words for $3,200. You supply the facts. We supply the structure.
From $1,400
The outcome
A story or document buyers can read in minutes, structured as challenge, approach and result, using only the facts and quotes you and your customer supply.
The problem
Your best sales material is trapped. A customer did well and nobody told the story. Your expert has a point of view that lives only in webinars. The people who would buy never see it.
We start with an interview, because the facts decide whether a story is any good. We then write in a structure buyers can scan. We never invent a result, a quote or a client. If a number is missing, the line is not there either. The customer approval round is handled with you. The whitepaper and ebook package adds expert interviews and an outline you sign off first.
Interview notes to a case study outline
Specimen: illustrative rewrite
Before (deleted text)
Spoke to owner. Busy in summer, quiet in winter. Tried ads, no luck. Switched booking system. Staff happier? Bookings up in the end. Wants to mention the new website.
After (inserted text)
Challenge: Winter bookings fell off every year, and ads had not fixed it.
Approach: A new booking system, so customers could book at any hour.
Result: (the client's own booking figure for the period, supplied by the client).
Quote: (a line from the interview, approved by the customer).
A recorded conversation with you or your customer, with permission.
We turn the notes into a structure. You see it before we draft.
We write it using only the facts and quotes supplied.
Your customer signs off, then we revise. Two rounds are included.
Packages
Start with one case study. Order three if your sales team needs a library. Choose the whitepaper if your expertise is the product.
Most chosen
One customer story, interviewed and written as challenge, approach, result.
$1,400
Three customer stories, written to one format.
$3,800
A long-form piece with a point of view, up to 5,000 words.
$3,200
Need something bespoke? Book a call. All packages and prices
The terms
Two revision rounds on every one-off package, one per piece on monthly plans. Free cancellation before work starts. See the Refund Policy.
Questions
Usually, yes. A 30-minute interview with them is best. If they cannot join, we can work from your account of the project, but the story is thinner.
We write a story that does not need them, such as the problem, what changed and what the customer says. We never make a number up.
Your customer. We handle the approval round with you, and we will not publish anything the customer has not approved.
No. We deliver the text in Word and Google Docs. Your designer lays it out.
Up to 5,000 words, with section headings and a short summary. Longer is quoted separately.
Want this done to your words?