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(505) 648-8323 support@primecopylab.com Mon-Fri 8:00-18:00, Sat 9:00-16:00 ET

Emails that run on their own, in the right order.

A list is only worth what you send it. We map the arc of your emails first, then write them: a welcome sequence from $1,100, a launch sequence, or a newsletter written every month.

From $1,100

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First draft in 7 business days

Four small printed proofs fanned out on a dark table.

Who it's for

  • Businesses with a list and no welcome sequence.
  • Teams whose newsletter has gone quiet.
  • Owners launching something to a list they have not emailed in months.

The problem

One-off blasts. A welcome that says "thanks for subscribing" and nothing else. Subject lines nobody opens. A list you use twice a year, and then wonder why it does not respond.

The outcome

A sequence where every email has one job and leads to the next. Subscribers learn why you exist, what to do first and what to expect, and you do not have to write any of it.

What you get

We plan emails before we write them. The sequence map says what each email must make the reader do next, and when it sends. Then we write each one with subject line and preview text. For ongoing sends, the newsletter retainer delivers four issues a month. We do not promise open or click rates, because nobody can.

  • A sequence map: the purpose and timing of every email
  • Every email written in full
  • Subject line and preview text for each email
  • Send-timing recommendations
  • Plain-text and formatted versions
  • Two revision rounds (one per issue on the retainer)
First draft
7 to 10 business days
Revisions
2 rounds, or 1 per piece on plans
Billing
One-off and monthly

Specimen: illustrative rewrite

Coffee subscription, welcome email 1 of 5

Specimen: illustrative rewrite

Before (deleted text)

Subject: Welcome to the family!

Hi there! We are so thrilled you have joined us. Let us tell you a little bit about who we are. Founded by a passionate team of coffee lovers, we believe that great coffee should be accessible to everyone...

After (inserted text)

Subject: Your first bag ships Thursday. Do this before then.

Your first bag ships Thursday. Before it arrives, tell us how you make coffee (it takes 20 seconds) so we can pick the right grind. Pick your brew method: Espresso · Filter · French press · Not sure

See more specimens

  • Subject line gives a date and a task. "Welcome to the family" gives nothing.
  • The first line is the promise. The company story moves to email 3.
  • Email 1 has one job: get one click.

How it runs

  1. Map

    We agree who the reader is and what each email must get them to do.

  2. Write

    We draft the whole sequence so it reads as one conversation.

  3. Revise and load

    You send notes. Final emails are ready to paste into your email platform.

Packages

Sequences and a newsletter

Buy a sequence once and let it run, or hire the newsletter by the month.

Welcome sequence (5 emails)

Most chosen

Five emails that turn a new subscriber into someone who knows why you exist.

What is included
  • A sequence map: purpose and timing of each email
  • 5 emails written in full
  • Subject line and preview text for each email
  • Send-timing recommendations
  • 2 rounds of revisions
  • 7 business days to first draft
  • 2 revision rounds

$1,100

Launch sequence (8 emails)

Eight emails to open, run and close a launch or promotion.

What is included
  • A launch calendar and sequence map
  • 8 emails written in full
  • Subject lines and preview text, with one alternate subject line per email
  • 2 rounds of revisions
  • 10 business days to first draft
  • 2 revision rounds

$1,800

Newsletter retainer (4 per month)

Monthly

Four newsletters a month, written by us and sent by you.

What is included
  • 4 newsletter issues per month, written in full
  • Subject line and preview text for each issue
  • A monthly topic plan, agreed before drafting
  • 1 revision round per issue
  • Billed monthly, first month today
  • Monthly · cancel with 30 days' notice
  • 1 revision round per piece

$1,500 /mo

Billed monthly. Cancel with 30 days' notice.

Need something bespoke? Book a call. All packages and prices

The terms

The terms

Two revision rounds on every one-off package, one per piece on monthly plans. Free cancellation before work starts. See the Refund Policy.

Questions

Questions

Which email platform do you work with?

Any. We write the copy and deliver it as documents you can paste into Mailchimp, Klaviyo, ConvertKit or whatever you use.

Do you send the emails?

No. We write, you send. That keeps your list and your data with you.

How long is each email?

As long as it needs to be. Usually 150 to 300 words, and always with one clear action.

Can you match our current voice?

Yes. Send three emails you like and three you do not, and we write to the pattern.

How does the newsletter retainer work?

Each month we agree four topics, write four issues and revise each once. You cancel with 30 days' notice before your next billing date.

Want this done to your words?

Welcome sequence (5 emails) $1,100

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